New Concept Sports is the number one for running and Nordic walking in French-speaking Switzerland. Founded 20 years ago by Raymond Corbaz, the shop was taken over at the beginning of 2009 by Pierre Morath, the well known long distance runner and trainer.
New Concept Sports has specialised over the years in analysis of the stride of the runner/walker, to the point where it has become the most widely known structure in Switzerland in this field.